The Palm Scribe

Palm oil

Kontan Harian, 21 September 2018

The national palm oil industry continues the attempts to convince the global market regarding environmental issues faced by the industry. Unfortunately, the efforts are still deemed inadequate. Maverick Communication Specialist Ong Hock Chuan said that the domestic palm oil industry has raised positive campaigns and strategies through social media to share contents about palm oil to the public. However, these contents are published only in owned media, instead of in earned media.

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