Greenpeace continues to deceive citizens with its fundraising campaign. After the recent sideshows in front of supermarkets, our heroes decided to chain themselves in front of Mondelez’s factories in Northern Italy and protest again palm oil giant Wilmar using the catchphrase: “No to Palm Oil! that Kills Forests.”
Despite the efforts and hard work of many in the Indonesian palm oil industry to make sustainability a norm, this major Indonesian commodity continues to become the target of incessant attacks and accusations from many corners, being labeled as a destroyer of the environment and especially forests.
Greenpeace’s campaign is a war against palm oil. This is not the way to support a sustainable supply chain.
Supermarket chain Iceland Foods’ anti-palm oil Christmas campaign, which s become viral after it was banned from TV in the United Kingdom for breaching political advertising rules, is a populist strategy that actually misleads consumers by failing to provide some important science-based information, argues the Rome-based For Free Choice Institute.
The Greenpeace reports also fell into the trap of traditional grievances against palm oil that are no longer relevant. It claims that the production of the commodity is rapidly pushing deforestation and depleting forests.
The good intentions of a new political party, the Indonesian Solidarity Party (PSI) to defend the weakening rupiah and efforts to boost state revenues has unfortunately stumbled on the choice of subject to illustrate it – palm oil.
It may now be time for our palm oil industry to realize the importance of good communication. The importance for the industry to tell its own narratives.
UK supermarket chain Iceland has announced it will ban the use of palm oil in all its brands. Is this a laudable or misguided effort in making the industry sustainable?
Out of an estimated 14.9 million hectares of peatland in Indonesia, only around 6.7 million hectares remain undeveloped and in forests, and a peat expert is calling on the government to maintain these at their current state at all costs.
what happens when the culprit is from an advanced country and the main reason for the deforestation isn’t palm oil but the cattle industry? It would seem that apart from WWF the other NGOs that are usually very energetic about condemning deforestation have been rather slow to react.